# The Merchant General Store: Antique Store in Black River Falls, WI

> The Merchant General Store is an antique store in Black River Falls, WI.

Source: https://antiqueshopsnearby.com/wi/black-river-falls/the-merchant-general-store/

Located on Main Street in Black River Falls, Wisconsin, this antique store dates to 1912. It sells antiques, collectibles, old time candy, glass bottled soda, hand-dipped ice cream, classic toys, housewares, home and seasonal decor, hand crafted merchandise, and Amish made items. Open Wednesday through Saturday, it offers in-store pickup, wheelchair accessible entrance and parking, and accepts credit and debit cards. Reviewers often mention the candy.

> Take a journey back to yesteryear in our historic store, dating to 1912. You’ll find classic merchandise from both the past and the present, including antiques, collectibles, old time candy, glass bottled soda, hand-dipped ice cream, classic toys, bath & body items, kitchen & housewares, home decor & accents, seasonal decor & merchandise, hand crafted merchandise, Amish made items and much more.
>
> — From the store’s Google listing

## Details

- Type: Antique Store
- Address: 216 Main St, Black River Falls, WI 54615
- Phone: +1715-284-5700
- Website: https://themerchantgeneralstore.com/
- Google rating: 4.4 from 54 reviews
- County: Jackson County
- Map: https://www.google.com/maps/search/?api=1&query=44.2947877,-90.8501057
- Last verified: 2026-10-16
- Star breakdown: 5★ 37, 4★ 11, 3★ 2, 2★ 1, 1★ 3

## Features

- Buying and donating: Sells used goods
- Service options: In-store pickup
- Accessibility: Wheelchair accessible entrance, Wheelchair accessible parking
- Payments: Credit cards, Debit cards
- About the business: Small business

## What reviewers mention

candy (11), ice cream (2), money (2), email (2)

## Hours

- Monday: Closed
- Tuesday: Closed
- Wednesday: 11:00 AM – 4:00 PM
- Thursday: 11:00 AM – 4:00 PM
- Friday: 11:00 AM – 4:00 PM
- Saturday: 11:00 AM – 4:00 PM
- Sunday: Closed

## Nearby antique stores

- [Karma New & Used](https://antiqueshopsnearby.com/wi/black-river-falls/karma-new-used/): Antique Store · 224 Main St, Black River Falls, WI 54615 · 4.4★ (276 reviews) · +1507-261-4528 · 0.0 km away
- [Ruxton's Antique Center](https://antiqueshopsnearby.com/wi/black-river-falls/ruxton-s-antique-center/): Antique Store · 304 Main St, Black River Falls, WI 54615 · 4.6★ (68 reviews) · +1715-284-9770 · 0.0 km away
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- [The Village Peddler of Hixton LLC](https://antiqueshopsnearby.com/wi/hixton/the-village-peddler-of-hixton-llc/): Antique Store · 101 Sand Prairie Rd N, Hixton, WI 54635 · 4.5★ (111 reviews) · +1715-963-0104 · 15.7 km away
- [Millers Antiques & Auction Company](https://antiqueshopsnearby.com/wi/hixton/millers-antiques-auction-company/): Antique Store · N8779 WI-95, Hixton, WI 54635 · 4.5★ (121 reviews) · +1715-299-2543 · 15.9 km away

## More

- [All antique stores in Black River Falls, WI](https://antiqueshopsnearby.com/wi/black-river-falls/)

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